In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car these toys were reversed in the counter-stereotypic condition. British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior ( n = 82, age 4–7 years-old). Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children.
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June 2023
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